According to a recent study from Thinkbox, "Brands need to become part of the emotional relationship between viewer and program for TV sponsorship to have increased impact. According to the study, "... sponsorship has a greater impact on the emotional/implicit mind than the rational/conscious mind and makes brands ‘famous’ while increasing purchasing intent, favorability and ‘for-me-ness’". http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=10800
What Virtues Do You Want Identified With Your Brand? Trust? Quality? Innovation? Leadership? Excitement? Patriotism? Service?
These are the virtues implicit in stories by and about people who fly. From military pilots to stunt pilots; from the sky-heroes of history, to those of tomorrow, Sleeping Dog Productions has developed aviation programming that speaks across demographic borders. The sky is the canvas; the airplanes are the brushes ... but the paintings are the true stories of compelling people. They have timeless appeal, regardless of the viewer’s level of interest in airplanes.
Current Properties:
When The Sky Rains Heroes – A brand new series of biographies, including extended personal narratives, of military pilots who participated in missions and battles that shaped the world in which we now live. From World War II to Iraqi Freedom, those who were there tell the stories in the first person. An excellent description of the importance of these shows came from our interview with Ethel Finley, one of the celebrated female WASP pilots of World War II. Ethel said, "You may know our history ... but you do not know our stories." When the Sky Rains Heroes delivers – in many cases for the first time – the stories behind the history. Please view the trailer in "Reel
Spotlight" on our homepage.
Stunt Pilots - It was Barnstormers – pilots "left over" from World War I who bought surplus Curtiss Jennys and other airplanes at war’s end – that made the first hand introductions of flying machines to the masses of people they would eventually serve. Today, nearly a hundred years later, approximately 15 million people will still attend North American Air Shows to watch the grandsons and granddaughters of the Barnstormers fly the new millennium version of the flying circus. We get to know these pilots ... the machines they fly ... their motivations ... their interpersonal relationships ... the risks and the rewards of modern stunt piloting. Please view the trailer in "Reel
Spotlight" on our home page.
The Golden Age of Aviation – It is difficult to measure the impact brought about by the introduction of the airplane into our lives in the years between the two world wars. Historians refer to the years from roughly 1919 to 1939 as aviation’s "Golden Age". It was a technological explosion that saw the advent of air mail, the airlines, transcontinental and intercontinental flight. As Charles Lindbergh put it, "Flying had torn apart the relationship of space and time..." It was the era in which the great names in airplane manufacturing and air travel were born. Please view the trailer in "Reel
Spotlight" on our home page.
To discuss sponsorship of aviation television programming, please contact jon@sleepingdogtv.com.